The Value of Color Research in Brand Strategy Meagan K. Cunningham "Is color more than a design? The following research discusses the science of color to consumer perception and the value of that color research to consumer-brand relationships. Specifically, it examines how color influences consumers’ perception and...

Article in Wide Format Impressions on Backlit Graphics featuring Brian Ebenger of XCEL...

Wide format images are, by virtue of their sheer size, visually arresting. Of course, printing them involves a specific set of issues and challenges that differ greatly from offset printing. Elements like fonts, colors, perspective, and file creation are some considerations that are unique to...

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