Introduction: In the age of global business, companies are tasked with ensuring their brand is consistent across all markets. This is particularly true when it comes to branding materials, such as packaging, marketing collateral, and signage. Print consistency is vital to maintaining brand integrity and building...

25 May, 2023 /

The Value of Color Research in Brand Strategy Meagan K. Cunningham "Is color more than a design? The following research discusses the science of color to consumer perception and the value of that color research to consumer-brand relationships. Specifically, it examines how color influences consumers’ perception and...

16 March, 2023 /