The Value of Color Research in Brand Strategy Meagan K. Cunningham "Is color more than a design? The following research discusses the science of color to consumer perception and the value of that color research to consumer-brand relationships. Specifically, it examines how color influences consumers’ perception and...

Wide format images are, by virtue of their sheer size, visually arresting. Of course, printing them involves a specific set of issues and challenges that differ greatly from offset printing. Elements like fonts, colors, perspective, and file creation are some considerations that are unique to...

Part 1: Where Are the People?   Effectively marketing products and services amid chaotic supply-chain disruptions, the “Great Resignation” and remote-working migrations.   Whether or not another COVID viral variant looms this summer, the pandemic’s effects are lingering -- from supply-chain disruptions to staffing issues, such as the “Great...