Introduction: In the age of global business, companies are tasked with ensuring their brand is consistent across all markets. This is particularly true when it comes to branding materials, such as packaging, marketing collateral, and signage. Print consistency is vital to maintaining brand integrity and building...
The Value of Color Research in Brand Strategy Meagan K. Cunningham "Is color more than a design? The following research discusses the science of color to consumer perception and the value of that color research to consumer-brand relationships. Specifically, it examines how color influences consumers’ perception and...
[caption id="attachment_2280" align="alignnone" width="300"] Short film interview with Brian Ebenger on materials and application of window security film[/caption]...
Wide format images are, by virtue of their sheer size, visually arresting. Of course, printing them involves a specific set of issues and challenges that differ greatly from offset printing. Elements like fonts, colors, perspective, and file creation are some considerations that are unique to...
The impact of supply chain disruption analyzed in this article from Wide Format Impressions by Jill Cantrell...
Human touch and outsourcing could be two keys to bolstering business in the second half of ’22 — and being better prepared for the unexpected. What a crazy past two years for business owners/managers! The COVID-19 saga has slowed, for now, but continues. On the world...
Planning ahead is key to tackling chaotic supply chain disruptions, remote-working migrations, and the pending economic recession. As the COVID saga slows but continues, businesses of all sizes have been negatively affected. The work-scape remains challenging for owners and managers who are coping with issues such...
Part 1: Where Are the People? Effectively marketing products and services amid chaotic supply-chain disruptions, the “Great Resignation” and remote-working migrations. Whether or not another COVID viral variant looms this summer, the pandemic’s effects are lingering -- from supply-chain disruptions to staffing issues, such as the “Great...
An article by Karen Maher originally published in Wide Format Impressions. ...