27 Sep Managing Client’s Color Expectations
Joseph Marin's article from Printing United Journal, September 2021...
25 May Print the Same. Everywhere.
Introduction: In the age of global business, companies are tasked with ensuring their brand is consistent across all markets. This is particularly true when it comes to branding materials, such as packaging, marketing collateral, and signage. Print consistency is vital to maintaining brand integrity and building...
16 Mar Why Color Matters to Brands
The Value of Color Research in Brand Strategy Meagan K. Cunningham "Is color more than a design? The following research discusses the science of color to consumer perception and the value of that color research to consumer-brand relationships. Specifically, it examines how color influences consumers’ perception and...
06 Jan Backlit Graphics
Article in Wide Format Impressions on Backlit Graphics featuring Brian Ebenger of XCEL...
07 Oct 3 Minutes on Security Film Materials and Application
[caption id="attachment_2280" align="alignnone" width="300"] Short film interview with Brian Ebenger on materials and application of window security film[/caption]...
03 Oct Common Issues with Wide Format Printing
Wide format images are, by virtue of their sheer size, visually arresting. Of course, printing them involves a specific set of issues and challenges that differ greatly from offset printing. Elements like fonts, colors, perspective, and file creation are some considerations that are unique to...
14 Sep Economic Impact of Supply Chain Disruption
The impact of supply chain disruption analyzed in this article from Wide Format Impressions by Jill Cantrell...
15 Aug Trends in Wall Graphics from “Wide Format Impressions”
https://www.wideformatimpressions.com/post/how-to-stay-up-to-date-on-interior-trends/ ...
30 Jun Handing the Business Challenges of 2022 and Beyond Part 3 Who Can Help
Posted at 13:55h
in Corporate Decór, Education, Healthcare, Print Industry Leaders, Retail Print
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Human touch and outsourcing could be two keys to bolstering business in the second half of ’22 — and being better prepared for the unexpected. What a crazy past two years for business owners/managers! The COVID-19 saga has slowed, for now, but continues. On the world...